Meet Cotl
“Pets have been a special part of my life since I was born. I spent my childhood running around with dogs, cats, goats, chickens, turkeys--you name it!
As a practicing attorney, I help business owners with new ideas every day. When I saw a way to use my legal knowledge to help all pets, I knew I'd found my dream job.”
— Sean Valle, founder and CEO of Cotl
Charlie, Odin, Thor, and Loki.
They’re not just the names of Norse gods…
Cotl (pronounced like “coddle”) is an acronym for the names of four pets who supported our founder, Sean, during the most significant stages of his life.
The unconditional love we feel from pets like Charlie, Odin, Thor, and Loki drives us towards our central mission.
To give our pets the best… no matter what.
Because we have maxed out pet insurance. Take our pets to the vet regularly. Shop at specialty pet stores.
Like you, we want the best for our pets.
And we want to make sure our pets have the best, even if something happens to us.
So, we created Cotl.
The pet parents building Cotl
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Sean Valle
Founder & Chief Executive Officer
“Pets have been a special part of my life since I was born. I spent my childhood running around with dogs, cats, goats, chickens, turkeys--you name it!
As a practicing attorney, I help business owners with new ideas every day. When I saw a way to use my legal knowledge to help all pets, I knew I'd found my dream job.”
Sean leads Cotl’s overall vision, strategy, and growth, setting priorities, making key decisions, and building a company that supports pets and the people who care for them.
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Alek Darr
Co-Founder & Chief Product Officer
"I grew up with dogs, so I've never known life without a pet. They don't ask for much. A walk, a spot next to you, your attention for five minutes. And somehow that's enough to make everything else feel manageable."
Alek leads the design and development of Cotl’s product experience, making sure the platform is thoughtful, practical, and genuinely useful for pet parents and the people they trust to care for their pets.
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Jess Frischolz
Operations & Community Coordinator
“Pets love us for who we are and that’s pretty incredible. When I wake up in the morning, my cat is excited to see I’m alive! She doesn’t care about my flaws or the mistakes I’ve made. She (like all pets!) is just thrilled to spend another day with her human.”
Jess supports brands in the health & wellness space (both pets and humans!) with copy and email marketing strategy, so they don’t have to stress about what to say or how to say it. She’s the storyteller begin The Cotl Family newsletters.
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Spencer Lamb
Director of Operations
“My pets bring joy, companionship, and a sense of calm to my life. They remind me to be present and appreciate the little things.”
Spencer helps with a variety of Cotl’s operations needs, helping everything run as smooth as possible.
He also helps companies like Cotl with grant writing, management, and strategy. Need help with grants? Get in touch with Spencer below.
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Tyler Dawson-Arroyo
Community Growth & Insights Coordinator
“Pets offer companionship and a sense of belonging. There’s honor in providing care to the pets in my life, and it’s rewarding to receive so much love and purpose. My pets are my best friends!!”
Tyler is also a pet sitter and visual artist. You can contact Tyler through the link below.
Join the Cotl Community
No, you’re not the only pet parent whose pet is their favorite person.
Join the rest of us online!
Meet some of our pets! Thor, Boone, Domino (“Booper”), Jack, and Freddy
