For pet parents,

by pet parents.

Cotl (pronounced like “coddle”) is an acronym for the names of four pets who were important to our founder during difficult stages of his life: Charlie, Odin, Thor, and Loki.

The unconditional love we feel from pets like them drives us towards our central mission:

To give our pets the best… no matter what.

Because pets aren’t just animals. They’re our best friends.

We’ve got maxed out pet insurance. Take our pets to the vet regularly. Shop at specialty pet stores.

Like you, we want the best for our pets.

And we want a way to make sure our pets have the best, even if something happens to us.

So we created Cotl.

Now you can create a safety net for your pet and get the peace of mind that comes from knowing you’re there for them, forever.

Join the Cotl Community

No, you’re not the only pet parent whose pet is their favorite person. Join the rest of us online!

Meet some of our pets! Boone, Thor, Domino (“Booper”), Jack, and Freddy

Picture of a dog at the beach
Picture of a playful black and white puppy rolling over on its back smiling
Picture of a friendly black cat with striking bright yellow green eyes rolling on its back looking at camera
picture of a beagle mix puppy looking at a camera with love
Picture of a beige siamese american shorthair cat relaxing on a blue comforter on a bed