“What happens to my pet if something happens to me?”
“I wanted to build a way to love, support, and care for my pets–even if the unexpected happens to me.”
Your pet is family. They love you unconditionally, and you want them to be safe, happy, and loved, no matter what.
Luckily, you don’t have to rely on expensive lawyers or incomplete DIY forms to plan for your pet’s ongoing care.
Your pet is always there for you.
Now, you can always be there for them too.
The ultimate peace of mind for pet parents
Give your pet the safe, happy, full life they deserve
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Plan
Choose backup pet caretakers & create your pet's care plan—like making sure they get a cupcake on their birthday.
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Save
No matter your budget, planning for your pet is within reach. Explore our flexible funding options to find the best fit for you.
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Love
Know your pet’s caretaker can continue to love your pet the way you do—even if something happens to you.

Emergency support when you need it most
Unite your pet and their caretakers ASAP after something happens to you.
Cotl Line makes it easy for emergency personnel to contact Cotl via:
Wallet Cards
Stickers for your home and vehicle
Pet tag with emergency Cotl number
Integrations with your pet’s microchip
If something happens to you, Cotl Line helps make sure your pet’s caretakers are:
Notified as quickly as possible
Aware of where your pet is
Prepared with documentation to show they have legal authority to care for the pet
Have access to pet care funds as soon as possible
Your money, for your pet only.
We partner with TowneBank and Booper Legal to ensure any funds you save go directly to your pet’s care.
Booper Legal is a law firm run by our founder, Sean Valle, who is a licensed lawyer. The firm holds any money set aside for your pets under state law and North Carolina State Bar rules and makes sure your money is used only for your pet’s care. Booper Legal might sound like a silly name for a law firm, but “Booper” is the nickname of Sean’s dog, Domino. She's perhaps the friendliest dog on Earth--the perfect namesake for a firm dedicated to looking after other pets.
You can trust that the Booper Legal team takes your pet’s well-being seriously.
I’m young and invincible. Do I really need a Cotl Plan?
Your Cotl Plan lasts your whole life and protects all of the current and future pets you add to your plan. You can add or remove pets over time and make any updates you want. You get the certainty every pet who joins your family will live a safe, full, happy life now and later.
I’m on a Friskies budget. Is this just for rich people?
No savings? No problem. Cotl Plans are for all pet owners, and one of our goals is to make pet planning more accessible. There are many ways to secure your pet’s future—without breaking the bank.
You can add funds to your Cotl Plan all at once or in small amounts over time. Save whatever funds bring you peace of mind. You can also name your Cotl Plan as a beneficiary to a life insurance or disability insurance policy or add a clause to your will or broader estate plan to transfer funds if something happens to you.
In the future, we'll offer small, affordable life and disability insurance policies you can use to fund your Cotl Plan.
Give your pet the best… no matter what happens
It's never too early to plan for what if.
Don't wait - protect all the pets you have now and those who join your family in the future by building your Cotl Plan today.